Retail Programmes

Sale tagsRunning your own small retail business – or thinking about setting one up? The Guide to Successful Retailing programmes will give you all the basic skills you need to succeed and grow your business.

There are three Guide to Successful Retailing programmes:

Retail Business Planning and Finance

Maintaining a healthy balance sheet is critical to any successful business – but achieving it takes planning and forecasting. This short course guides you through building a business plan, cash management and monitoring sales, to help your business stay in a positive financial position.

This course is ideal for shop owners, managers, supervisors and those looking for specialist expertise in a particular area of retail. If you are thinking of setting up a retail business, these courses can give some great ideas and insights based on real life examples.

Over half a day, you will learn:

  • The importance of having a business plan, and get a handy guide and template to help you write yours
  • How to manage your sales and improve your cash flow for maximum impact on your overall business performance
  • What makes your business profitable (or not!): gross profit, capital expenditure, systems and controls and stock turns/level

 

Driving Sales Through Marketing

Keeping the tills ringing is the top priority for any retailer and requires thoughtful planning, focused activity and creativity. From traditional marketing techniques such as advertising to the opportunities of new social media, this intensive course will give you the tools you need to drive sales in your business.

This course is ideal for shop owners, managers, supervisors and those looking for specialist expertise in a particular area of retail. If you are thinking of setting up a retail business, these courses can give some great ideas and insights based on real life examples.

Over half a day, you will learn:

  • What the retail marketing mix involves
  • How to know your market and understand your customers using the basic science of shopping
  • Strategies on how to attract and retain more customers using social media and a customer-focused approach to selling
  • The importance of planning and reviewing your marketing activities

 

Buying and Visual Merchandising

Effective buying and visual merchandising require skill, insight and a well-informed commercial eye. Get it right and you will see your profits increase; get it wrong and it can prove costly. This course will give you all the information, tips and tools to help buy, price and display your stock to maximise sales.

This course is ideal for shop owners, managers, supervisors and those looking for specialist expertise in a particular area of retail. If you are thinking of setting up a retail business, these courses can give some great ideas and insights based on real life examples.

Over half a day, you will learn:

  • How to buy for profit and maximise product performance
  • How to understand your customer and create a pleasing and exciting visual experience that maximises your product placement
  • The process of the supply chain and its importance in buying seasonal product ranges
  • How to drive sales through your windows, understand how to maintain customer interest and learn how to attract customers through your doors